Villaviciosa has a population of approximately 14,000 residents. The town is predominantly made up of native Asturians, but in recent years, it has seen an influx of tourists and expats, drawn to its peaceful atmosphere and natural beauty. The population has been relatively stable, with a slight growth due to the increase in tourism and the popularity of the region for retirees.
The demographics reflect a mix of age groups, with a sizable portion of older residents, but also a growing number of young families who appreciate the town’s quality of life and educational facilities. The local population is warm and welcoming, deeply connected to their traditions, which is evident during local festivals and events.