Laredo has a population of approximately 12,000 residents, though this number swells significantly during the summer months as tourists flock to the town for its beaches and festivals. The population is primarily Spanish, with a strong local identity tied to Cantabria’s cultural and maritime traditions.
While the town remains relatively small, Laredo has experienced growth in tourism, which has led to a more diverse demographic in recent years. Foreign visitors, especially from nearby European countries, have become a common sight during the holiday seasons. The town also attracts a number of expats, drawn to its relaxed coastal lifestyle and beautiful surroundings.