Maliaño boasts a rich history that dates back to Roman times. The area played a strategic role due to its coastal location, serving as a minor port and settlement during Roman occupation. Over the centuries, the town has been influenced by various cultures, from the Visigoths to the Moors, and later became part of the Christian reconquest during the medieval period. Today, remnants of its historical past can still be seen in the local architecture and cultural traditions.
Culturally, Maliaño is known for its vibrant local festivals, particularly those celebrating regional patron saints. The Festival of San Juan is one of the most significant, with bonfires, music, and traditional dances filling the streets. Another important celebration is La Virgen del Carmen, which involves a procession and blessings of the sea to honor the town’s maritime heritage. Visitors will find that the locals hold their traditions dear, with folk music and traditional Cantabrian dances being integral to community events.