Santa Cruz de Bezana’s economy is primarily driven by agriculture, fishing, and tourism. The fertile land surrounding the town supports a variety of crops, including vegetables and dairy farming, which play a significant role in the local economy. Fishing, another key industry, reflects the town’s historical connection to the sea, and local seafood remains a highlight of the culinary scene.
In recent years, tourism has grown to become an important economic driver for the town, with visitors attracted to its scenic beauty, relaxed atmosphere, and proximity to Santander and other major attractions in Cantabria. Small-scale artisanal industries, such as pottery and woodworking, are also prevalent, providing unique souvenirs and locally made products for visitors.
Santa Cruz de Bezana is known for its focus on sustainable development, balancing the need for economic growth with the preservation of its natural environment. This has allowed the town to maintain its traditional industries while welcoming new opportunities related to eco-tourism and outdoor recreation.