Santa Cruz de Bezana boasts a rich historical heritage, with its roots tracing back to ancient Roman times. Its strategic location along the Cantabrian coast made it a key settlement during the Roman Empire, and remnants of this era can still be seen today. Throughout the Middle Ages, the town continued to thrive as a part of the Christian kingdoms of northern Spain, and its proximity to Santander ensured its role as an important trading hub.
The town’s cultural identity is deeply connected to its maritime history and rural traditions. Local festivals, such as the Feast of Saint John the Baptist (San Juan), are celebrated with great enthusiasm, showcasing traditional dances, music, and local cuisine. The festival of La Virgen del Carmen, the patron saint of sailors, is another important event in Santa Cruz de Bezana, highlighting its enduring connection to the sea. These festivals not only attract locals but also visitors eager to experience the vibrant atmosphere of Cantabrian culture.
Local customs are steeped in a deep respect for nature, as the surrounding countryside and coast are integral to the community’s way of life. Traditional crafts, such as woodwork and artisanal fishing, have been passed down through generations, and historical landmarks like churches and stone farmhouses reflect the region’s agricultural roots.