The economy of Santa María de Cayón is primarily based on agriculture, with the fertile lands of the Pas Valley supporting a variety of crops, dairy farming, and livestock. Dairy products, particularly cheeses and milk, are some of the region’s most well-known exports, contributing to the town’s economy and local gastronomy. The town also supports small-scale farming, with many residents engaging in traditional agriculture practices, which helps preserve the rural character of the area.
In recent years, tourism has become an increasingly important sector for Santa María de Cayón. With its proximity to natural parks, historical sites, and the Cantabrian coast, the town has seen a rise in visitors seeking both relaxation and adventure. Small businesses, such as bed-and-breakfasts, local artisan shops, and restaurants, have benefited from this influx of tourists, creating a growing market for hospitality services.
Additionally, the town hosts several local markets, where visitors can purchase fresh produce, handmade crafts, and other regional specialties, contributing to the economic vitality of the area.