Santander’s economy is driven by a combination of tourism, maritime industries, and financial services. The city’s port remains one of the most significant in Spain, handling trade with Europe and the Americas, particularly in sectors like fish processing and shipping. Its maritime heritage continues to play a major role, not only in industry but also in tourism, as many visitors come to experience the city’s seafaring culture.
The tourism industry has expanded significantly in recent decades, with the city offering a growing array of accommodations, dining experiences, and cultural events that attract international visitors. The financial sector also has a strong presence, with Banco Santander, one of the world’s largest banks, originating from the city.
Additionally, Santander has seen growth in the technology and renewable energy sectors, bolstered by the presence of research institutions and universities like the University of Cantabria, which contribute to innovation and economic diversification.