Santoña has seen recent developments aimed at improving its infrastructure and tourism facilities. Investments have been made in preserving its natural areas, particularly the Marismas de Santoña Natural Park, which is now one of the most important birdwatching destinations in Spain. Efforts have also been made to promote sustainable tourism, with new hiking and biking paths being developed to connect the town to surrounding natural attractions.
In terms of cultural initiatives, the town has been working to preserve its maritime heritage, with the expansion of the Santoña Maritime Museum and increased promotion of its fishing industry. Plans to modernize the town’s harbor are also underway, aiming to improve facilities for both commercial and tourist use.
Urban renewal projects have focused on restoring historical buildings and enhancing public spaces, making Santoña an even more attractive destination for visitors and event organizers alike.