Santoña’s economy is primarily driven by its maritime industry, with fishing being the cornerstone of the town’s livelihood. The town is renowned for its anchovy production, with locally caught anchovies being processed and exported throughout Spain and abroad. Anchovy canning is a major industry, and several local factories offer guided tours, providing visitors with a behind-the-scenes look at this age-old tradition.
In addition to its fishing industry, tourism plays an increasingly important role in Santoña’s economy. The town’s natural beauty, historical sites, and culinary attractions have made it a popular destination, particularly during the summer months. Visitors come not only for the beaches and hiking but also to experience the unique combination of culture, history, and gastronomy that Santoña offers.
Local businesses thrive on a combination of artisanal production and tourism, with many small shops offering local products such as seafood, cheese, and wine. The local economy also benefits from agriculture, with nearby farms supplying fresh produce to the town’s markets and restaurants.