Santoña has a population of approximately 10,000 residents, with a mix of local Cantabrians and residents who have moved from other parts of Spain. The town’s demographic is a blend of working families, retirees, and an increasing number of seasonal residents who come to enjoy Santoña’s pleasant climate and coastal setting.
The population sees a significant increase during the summer months, as tourists flock to the area to enjoy its beaches, natural beauty, and cultural events. Despite its small size, Santoña is known for its strong sense of community, with local traditions and festivals playing an important role in daily life.
In recent years, the town has also attracted a younger demographic interested in eco-tourism, adventure sports, and the region’s burgeoning food scene.