In recent years, Altea has seen a number of developments aimed at improving its infrastructure and enhancing its appeal to tourists and event organizers. There has been a growing focus on sustainability, with initiatives to promote eco-friendly tourism and protect the natural environment, such as the preservation of local beaches and the promotion of cycling as a primary mode of transport.
The town is also investing in cultural projects, such as the expansion of the Palau Altea Centre d’Arts, and there are ongoing urban renewal efforts in the old town to preserve its historical character while modernizing its amenities. The development of new boutique hotels and the rise in gastronomic tourism are also contributing to Altea’s growing reputation as a luxury destination.