The primary economic driver in Benidorm is tourism, which has developed the city into a bustling hub with hotels, restaurants, and entertainment venues. Over 10 million tourists visit annually, making it one of Spain’s most visited cities. Its position as a holiday destination has also boosted real estate, with many international buyers investing in holiday homes.
In addition to tourism, Benidorm benefits from a strong service sector, with retail, hospitality, and event management companies playing significant roles in the local economy. The fishing industry, although not as dominant as in the past, continues to contribute to the city’s economy, supplying local markets and restaurants with fresh seafood.
Craftsmanship, particularly in the form of artisanal goods and souvenirs, also contributes to the local economy. Visitors will find locally made ceramics, textiles, and food products that reflect the region’s rich cultural heritage.