Benisa’s economy is largely driven by tourism, agriculture, and construction. The town’s idyllic coastal location makes it a prime destination for visitors, and the influx of international tourists has spurred a booming hospitality sector, with hotels, restaurants, and rental properties thriving. The real estate market, particularly for holiday homes and villas, is also a significant contributor to the local economy, with many international buyers seeking property in this desirable part of the Costa Blanca.
Agriculture remains an important part of Benisa’s economy, with the region producing almonds, grapes, and citrus fruits. The surrounding countryside is dotted with vineyards and olive groves, and local wines and olive oil are among the town’s celebrated products. Craftsmanship is also prevalent, with artisanal goods like ceramics and textiles often found in local markets.