Denia’s economy is primarily driven by tourism, which flourishes thanks to its favorable climate, beautiful beaches, and cultural events. During the summer months, the city sees a significant influx of both domestic and international visitors, which supports a thriving hospitality industry, including hotels, restaurants, and entertainment venues.
In addition to tourism, Denia is also known for its fishing industry. The city’s fishing port remains active, and the local seafood, especially the famous Denia red prawn, is highly sought after. Agriculture plays a smaller but still vital role in Denia’s economy, with citrus fruits and grapes being the most common crops grown in the surrounding region.
Local crafts, particularly ceramics and textiles, also contribute to the economy, with many artisans producing goods that reflect the city’s cultural heritage. Small and medium-sized businesses, particularly those related to food production, hospitality, and crafts, form the backbone of Denia’s economic landscape.