The economy of Guardamar del Segura is primarily driven by tourism, thanks to its beautiful beaches, warm climate, and cultural heritage. The town has developed a thriving hospitality industry, with hotels, restaurants, and resorts catering to both domestic and international visitors. Agriculture also plays a significant role in the local economy, with the fertile lands surrounding the Segura River supporting a variety of crops, including citrus fruits, vegetables, and almonds.
Fishing is another traditional industry that still plays a part in Guardamar’s economy, contributing to the local seafood markets and restaurants. The city’s port facilitates a modest fishing industry, ensuring fresh seafood is always available, a major attraction for food lovers visiting the town.
Moreover, the region is known for its esparto grass crafts, a traditional industry that continues to thrive in local artisan markets. This craft is one of Guardamar’s signature products, with baskets, mats, and other items made from this native material, reflecting the city’s connection to its natural surroundings.