Ibi’s history is deeply rooted in its geographical location, serving as a settlement since ancient times. The city has been influenced by Roman, Moorish, and Christian civilizations, each leaving their mark on the local architecture and culture. It became an important location during the Middle Ages when the Moors established agricultural innovations that helped develop the area. Following the Christian reconquest, the city continued to grow, especially due to its strategic location in the mountain region.
One of the most unique aspects of Ibi’s culture is its annual festival known as ‘Els Enfarinats,’ held during December as part of the Day of the Innocents celebration. This quirky and colorful festival involves a mock battle with flour and eggs, drawing tourists from all over Spain and beyond. The town also celebrates the ‘Festes d’Hivern,’ which showcases its vibrant cultural traditions, music, and street performances.
Local customs are heavily influenced by the area’s history, with traditional Valencian music and dance often featured in local events. Historical landmarks, such as the Church of the Transfiguration, offer visitors a glimpse into the town’s past, with its intricate architecture reflecting centuries of cultural influence.