La Nucía’s economy is primarily driven by tourism and agriculture. The mild Mediterranean climate makes it ideal for growing a wide variety of crops, including almonds, olives, and citrus fruits, which are exported across Europe. Tourism plays a crucial role, with many visitors flocking to enjoy the natural beauty, outdoor sports, and cultural attractions.
The local economy also benefits from its position as a residential area for expatriates, particularly from Northern Europe, who choose La Nucía for its tranquil lifestyle and mild climate. Real estate development is another key industry, with many modern housing complexes and villas being built to accommodate this growing community.
The town also supports small businesses, local markets, and artisan crafts. Local products like olive oil, wine, and traditional ceramics are popular with visitors, contributing to the local economy.