Santa Pola’s economy has long been rooted in fishing, agriculture, and salt production. The city’s port remains one of the most important fishing harbors on the Mediterranean coast, supplying fresh seafood to local markets and restaurants. Tourism, however, has emerged as a major economic driver in recent decades, with the city’s sunny climate, beaches, and historical sites attracting both national and international visitors.
Salt production is another key industry in Santa Pola. The nearby Salinas de Santa Pola not only contributes to the local economy but also provides a unique tourist attraction with its salt flats and migratory bird populations. Agriculture, particularly in the form of citrus fruits, olives, and vegetables, also plays an important role in the region’s economy.
The city has also seen growth in real estate and construction, as more people choose to invest in second homes or retirement properties along the Costa Blanca. With its growing reputation as a tourist and retirement destination, Santa Pola’s economy continues to expand, offering opportunities for businesses, investors, and entrepreneurs.