Tourism is a major driver of Villajoyosa’s economy, with its beautiful beaches, historic charm, and cultural festivals attracting visitors year-round. The city is also known for its fishing industry, which remains a vital part of the local economy. Fresh seafood is a staple of the local cuisine, and the fishing port bustles with activity as the catch is brought in daily.
Villajoyosa has a unique place in Spain’s chocolate-making industry, with several family-run factories, most notably Valor, which has been producing chocolate for over a century. The chocolate industry has become a key attraction for visitors, with guided tours of the factory and museum providing an enjoyable experience for both locals and tourists.
Agriculture also plays a role in the city’s economy, with surrounding areas producing citrus fruits, olives, and almonds, contributing to both local cuisine and export markets. Villajoyosa’s blend of traditional industries and tourism has created a stable and diverse economic base for its residents.