Villajoyosa has a rich history that dates back more than 3,000 years, with evidence of Iberian, Roman, and Moorish influences. Originally founded as a Phoenician settlement, the city played a vital role in the Roman Empire as a strategic coastal town. The name “La Vila Joiosa” translates to “The Joyful Village,” a testament to its vibrant past. Under Moorish rule, the city flourished, and remnants of its Islamic heritage can still be seen in its architecture. After the Reconquista, Villajoyosa became an important stronghold for Christian forces.
One of the city’s most celebrated cultural events is the annual “Moros y Cristianos” festival, held every July. This festival commemorates the historical battles between the Moors and Christians, featuring grand parades, elaborate costumes, and reenactments of these historical clashes. The festival draws thousands of visitors each year and is a highlight of the city’s cultural calendar. Villajoyosa is also known for its chocolate-making tradition, with the Valor chocolate factory being a cultural landmark where visitors can learn about the city’s sweet history.
Local customs include a strong emphasis on community and festivity, with many smaller neighborhood events and religious processions throughout the year. The city’s fishing heritage also plays an important cultural role, with traditional fishing practices and seafood dishes still being a staple of daily life.