In recent years, Alcora has been investing in cultural and infrastructural developments aimed at boosting tourism and enhancing the quality of life for its residents. The city has launched several urban renewal projects, focusing on preserving its historical heritage while improving modern amenities. One such initiative is the restoration of historical landmarks, including the Real Fábrica de Loza, to attract more visitors interested in the city’s rich ceramic history.
Cultural initiatives, such as the expansion of the Ceramics Museum and the promotion of local art workshops, aim to position Alcora as a hub for cultural tourism. Additionally, the city has been working on improving its transportation infrastructure to better connect with nearby cities, making it easier for both tourists and business travelers to visit.
Alcora is also promoting sustainable tourism, encouraging visitors to explore its natural surroundings through eco-friendly activities like hiking and nature tours, aligning with broader trends in responsible travel.