Bétera’s economy is largely driven by agriculture, with olive groves, citrus orchards, and vineyards playing a key role in the local industry. The region is known for producing high-quality olive oil and wine, with many family-run businesses offering tours and tastings. This makes Bétera an attractive destination for agritourism, where visitors can explore local farms, sample fresh produce, and learn about traditional agricultural techniques.
Tourism is another growing sector, thanks to Bétera’s picturesque landscapes, cultural heritage, and proximity to Valencia. The town’s event venues, including historical buildings and outdoor spaces, attract weddings, corporate events, and cultural festivals.
Additionally, the region’s artisanal industries, including ceramics and textiles, add to the local economy. Markets and craft fairs are popular in Bétera, where visitors can purchase handmade goods and experience the local culture firsthand.