Buñol’s economy has traditionally been based on agriculture, with olive oil, almonds, and wine being key products. The town’s fertile lands have made it an important agricultural center in the region, and many local farms still produce high-quality olive oil and wine, which are popular exports. In recent decades, Buñol has also developed a small but growing tourism industry, thanks in large part to the global popularity of La Tomatina.
Manufacturing is another important industry in Buñol, with several small-to-medium enterprises operating in the town’s industrial parks. The local production of machinery, textiles, and construction materials contributes to the town’s economic stability. However, it is tourism that continues to grow as a key economic driver, with increasing numbers of visitors coming to experience the festivals, history, and natural beauty of the area.
The town is also known for its craftsmanship, particularly in ceramics and pottery, which can be found in local markets and artisan shops. This blend of agriculture, industry, and tourism gives Buñol a diverse and resilient economy.