Cullera’s economy is primarily driven by tourism, thanks to its beautiful beaches, historical landmarks, and pleasant climate. The city sees a steady influx of visitors, particularly in the summer months, supporting a wide range of hotels, restaurants, and leisure services. The tourism industry is complemented by agriculture, with the fertile lands around the city being ideal for growing citrus fruits, rice, and vegetables, much of which is exported across Spain and Europe.
Fishing is another key industry, with Cullera’s harbor serving as a base for local fishermen who provide fresh seafood to the city’s markets and restaurants. The local economy also benefits from small-scale artisanal production, particularly in crafts and locally produced goods, which are sold at the city’s lively weekly market.
The city is continuously developing its infrastructure to support tourism and event hosting, making it an attractive destination for businesses seeking to capitalize on the region’s growing popularity.