Masamagrell’s economy is largely driven by agriculture, benefiting from its location in the fertile plains of the Valencian Huerta region. The town is surrounded by fields of citrus fruits, particularly oranges, which are exported both domestically and internationally. Agriculture has been a key industry here for centuries, and even today, local farms and agricultural cooperatives play a central role in the local economy.
Beyond agriculture, Masamagrell is becoming increasingly attractive as a suburban residential area for those working in nearby Valencia. Its close proximity to the city, coupled with a quieter, rural lifestyle, has encouraged growth in the real estate sector. The town is also seeing growth in the services industry, with a focus on tourism-related activities, small businesses, and local crafts.
Masamagrell’s crafts and local markets are a reflection of its agricultural base, with plenty of artisanal products such as olive oil, wines, and traditional ceramics on offer. These unique products also help support the town’s small business community, making it a delightful destination for visitors seeking authentic local goods.