Masanasa’s economy is closely linked to agriculture, with the fertile lands around the town being used for rice cultivation, thanks to its proximity to the Albufera wetlands. Rice farming remains a key industry, and the region’s famous Valencian rice is used in the production of paella, the traditional Spanish dish. Local farming also supports a variety of fruit and vegetable production, contributing to the town’s fresh and vibrant food markets.
In addition to agriculture, Masanasa has developed a growing service sector, particularly in retail and small manufacturing. The town’s proximity to Valencia means that it benefits from the broader economic activity of the region, especially in terms of tourism. While it is not a major industrial hub, the town’s local economy thrives on artisanal crafts, family-run businesses, and the production of traditional Valencian products like ceramics and textiles.
As tourism grows, Masanasa’s economy is increasingly being supported by visitors who are drawn to its cultural festivals, local cuisine, and proximity to natural attractions.