In recent years, Oliva has seen significant development in terms of infrastructure and cultural initiatives. The city has invested in improving its coastal promenade, enhancing the beachfront experience for both tourists and locals. This includes the addition of new bike paths, pedestrian walkways, and recreational facilities along the beach.
There is also a growing interest in eco-tourism and sustainable travel in Oliva. Efforts are being made to preserve the natural beauty of the Marjal de Pego-Oliva Natural Park and to promote responsible tourism that supports the local environment. Additionally, new hotels and resorts are being developed, catering to the increasing demand for luxury accommodations and event venues.
Culturally, the city is working to promote its rich history and traditions through various festivals, exhibitions, and art installations. These efforts have helped position Oliva as a dynamic and evolving destination, appealing to both traditional tourists and those looking for unique, off-the-beaten-path experiences.