The economy of Picaña is primarily driven by agriculture, manufacturing, and services. As part of the Valencian region, it benefits from the area’s agricultural traditions, particularly in the cultivation of oranges, vegetables, and other Mediterranean crops. The fertile soil and favorable climate of the region support a thriving agricultural sector, with local products often making their way to markets in nearby cities and beyond.
In recent years, Picaña has seen growth in its manufacturing sector, with several small and medium-sized enterprises contributing to the local economy. These industries range from food processing to textiles and light industrial production. Additionally, the service sector, especially tourism and hospitality, plays an increasingly important role in the local economy, driven by the town’s proximity to Valencia and its appeal to visitors.
One unique product from the region is “horchata de chufa,” a traditional Valencian drink made from tiger nuts, which is widely available in Picaña and its surroundings. The local economy also benefits from the nearby logistics and transport hubs, which facilitate trade and commerce in the area.