The economy of Picasent has traditionally been rooted in agriculture, and this continues to be a major driver of the local economy today. The fertile plains around the city are perfect for growing oranges, olives, and grapes, and visitors can often see the agricultural landscape dotted with groves and vineyards. In recent years, there has been a growing interest in agritourism, with local farms offering tours and tastings to visitors interested in learning more about traditional Spanish farming practices.
Aside from agriculture, Picasent also benefits from its proximity to Valencia, which has a more diverse economy that includes manufacturing, technology, and tourism. Many residents commute to the city for work, while others operate small businesses locally, catering to the needs of the town and its visitors. Local crafts, such as ceramics and textiles, are also produced in the area, with some small workshops still employing traditional methods passed down through generations.
Tourism is becoming an increasingly important part of Picasent’s economy, with the town’s rich cultural heritage and natural beauty drawing more visitors each year. As infrastructure improves, the town is becoming a popular destination for those looking to experience authentic Spanish culture without the crowds of the larger cities.