The economy of Villamarchante has traditionally been based on agriculture, particularly the cultivation of oranges, olives, and almonds, thanks to the fertile soils of the region. The town is part of the Valencian region’s extensive agricultural belt, known for producing some of the finest oranges and citrus fruits in the world. Many local farms still operate, and agritourism has become a growing industry.
In recent years, Villamarchante has also seen growth in small-scale manufacturing and service industries. Tourism plays an increasing role in the local economy, especially with visitors looking for an authentic rural experience close to Valencia. Local crafts and products, including ceramics and artisanal goods, are also significant contributors to the economy.